Class Information
Term | Fall, 2004 |
---|---|
Instructor | Thomas Noordewier |
Texts |
1. Course Packet (Custom) 2. Online Materials (Library Course Reserves) |
Final Grade | A |
Lecture Notes
Topic 1 | Introduction |
Topic 2 | Customer Satisfaction |
Topic 3 | Strategy |
Topic 4 | Market Segmentation |
Topic 5 | Pricing |
Topic 6 | Branding |
Topic 7 | Marketing Communication |
Topic 8 | Franchising and Vertical Integration |
Topic 9 | Customer Service and Sales |